Episode Details

In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales interviews Stewart Gandolf, CEO of Healthcare Success, about what truly drives results in healthcare marketing. With over 30 years of experience leading campaigns for health systems, group practices, and telehealth providers, Stewart shares practical strategies that help medical professionals attract more patients and build trust. 

From his early days navigating a skeptical industry—where even a Yellow Pages ad was considered controversial—to pioneering one of the first content marketing models for healthcare, Stewart discusses how consistent education, rather than sales tactics, is the key to winning doctors’ trust. He explains why credibility matters more than hype, and how thought leadership and clear ROI-based strategies are critical for growth. 

The conversation covers essential marketing pillars: updated websites, solid phone support, patient reviews, content and video marketing, internal referrals, and paid search. Stewart also explains why many doctors hesitate to market themselves and how this hesitation often blocks long-term success. 

Whether you run a solo practice or manage dozens of locations, this episode delivers smart, actionable insights on how to connect with more patients and run a more responsive, sustainable healthcare brand. 

Key Takeaway:
“People judge what they can’t see based on what they can. A bad website is your cockroach in the kitchen—it turns people away before you ever know they were interested.” – Stewart Gandolf 

Connect with Stewart Gandolf:
Website: www.healthcaresuccess.com
LinkedIn: linkedin.com/in/stewartgandolf
Podcast: Healthcare Success Podcast 

Connect with Barbara Hales: 

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (205)

Welcome and Introduction 

Dr. Barbara Hales (00:02) Welcome to ano