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The Unseen Value: Grant Cooper on Investing in Yourself for Coaching Success
Description
Rexhen Doda interviews Grant Cooper, an executive career coach and founder of Strategic Resumes, detailing his 30-year journey. Grant's business began with purchasing a resume company, then significantly scaled via a national contract with Kinko's. After this, he pivoted to a boutique model, focusing on six-figure earning executives.
A key innovation was his proprietary resume critique software launched in 2002. Grant's client base primarily comes from referrals, built on his client-first philosophy. He plans to transition his business in a few years, seeking a successor he can mentor and finance.
He emphasizes professional development (certifications, conferences) as his most valuable investment and advises coaches to charge healthy prices and delegate marketing/admin tasks to scale effectively.
Find Grant Cooper:
- LinkedIn: https://www.linkedin.com/in/grantcooperneworleans/
- Website: strategicresumes.com/
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