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TCF1035: The $1 Million Strategy Contractors Ignore
Tired of burning money on ads with little return? In this episode, Tom shares the most powerful, cost-effective marketing strategy he's used to generate millions in revenue — without cold leads or ad spend. Discover the Influencer Profit Strategy, a relationship-based approach to building a referral network that consistently delivers high-quality leads and drives serious growth.
In this episode, Tom discusses:
- [00:24] Why most contractors waste money chasing cold leads through ads and clicks
- [01:10] The strategy that has generated millions: building trust-based referrals
- [02:17] How better relationships, not more leads, are the key to scaling
- [02:36] Step 1: Identify 10 categories of professionals who serve your ideal client
- [03:15] Examples of referral partners by trade: designers, realtors, inspectors, and more
- [03:40] Step 2: Go deep with three quality contacts per category
- [04:22] Why reciprocal relationships drive success and referrals
- [05:06] The math: 30 partners × 1 referral per quarter = 120 leads/year
- [05:50] Why this strategy outperforms ad spend with an 80% close rate
- [06:03] The importance of being highly referable — make your partners look like heroes
- [07:16] How to implement the strategy: start listing categories and reaching out today
- [08:21] Stay visible and valuable even when there's no active project
- [08:42] Track referral sources with a CRM or spreadsheet
- [09:58] Real-world example: one interior designer partner generated $75K+ in revenue
- [10:16] Final advice: play the long game, earn referrals, and stop chasing strangers
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Published on 5 months, 3 weeks ago