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Most small businesses never look beyond the day-to-day—or maybe a year out at best. But if you want to build real value, you need a plan that reaches further.

In this episode, Chris and Dennis walk through what a true five-year business plan looks like: how to set short-term goals, when to reassess and pivot, and why defining what business you’re actually in is a critical early milestone. (Hint: Dennis thought he was in the ski business. He wasn’t.)

Whether you're starting fresh or already in year two, this episode lays out a clear, practical path to growth—how to set real goals, track your progress, make smart adjustments, and stay focused on building a business that lasts.