Podcast Episode Details
Back to Podcast Episodes
Marketing Automation Innovation: Srinikhil Annam's Multichannel Campaign Transformation
This story was originally published on HackerNoon at: https://hackernoon.com/marketing-automation-innovation-srinikhil-annams-multichannel-campaign-transformation.
Srinikhil Annam transformed global campaign operations with Unica and Adobe, cutting launch time 30% and boosting personalization and performance.
Check more stories related to programming at: https://hackernoon.com/c/programming.
You can also check exclusive content about #marketing-automation, #srinikhil-annam, #ibm-unica-integration, #adobe-campaign, #multichannel-marketing, #campaign-analytics, #martech-transformation, #good-company, and more.
This story was written by: @echospiremedia. Learn more about this writer by checking @echospiremedia's about page,
and for more stories, please visit hackernoon.com.
Srinikhil Annam led a global marketing automation overhaul by integrating IBM Unica and Adobe Campaign. He streamlined workflows, reduced launch time by 30%, improved targeting with dynamic content and analytics, and created a centralized campaign hub—setting new standards for multichannel marketing automation and Martech maturity.
Published on 1 week, 1 day ago