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51. Has the £300 million M&S cyberattack created a major category opportunity?
Description
Every crisis hides an opportunity. That might be cold comfort for M&S execs staring down a £300 million profit hit after a shelf shattering cyberattack. However, here at The Difference Engine, we prefer to see the positive.
With cybersecurity now front and centre, and traditional defences clearly falling short, the question is: how can you seize the moment?
Also in today’s episode, how Builder.ai rose fast and stumbled hard, and whether Intel can hold it together after going under the knife.
What to look forward to:
00:32 The £300m lessons from the Marks & Spencer hack
10:41 Builder.ai - Dotcom time again?
20:22 Intel: The surgery is underway, but will a dissection begin?
There is more information on how to design your category on our blog
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