Episode Details

🎙️ Getting to Hell Yes in PropTech with Edward Cohen

Why do smart building owners delay life-saving tech? How do you get to a “Hell Yes” before disaster strikes?

In this episode, Edward Cohen of Pro Sentry unpacks the psychology of selling prevention. From aligning manager-owner incentives to leveraging timing and urgency, this is a masterclass for anyone selling in real estate or risk tech.

🔥 “We don’t sell plastic—we sell peace of mind.”

🔥 Discover the ROI behind compliance and leak detection.

🔥 Learn what actually drives change in a risk-averse industry.

💡 Tune in to unlock how to lead with empathy, urgency, and real value.

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