Episode Details

In 2017, Justin Baeder, from Principal Center Radio, invited me as a guest on his show to talk to me about my book Messaging Matters: How to Inspire Teachers, Motivate Students, and Reach Communities.

Justin was gracious enough to allow me to repost the interview with my readers and listeners. This week I want to share that encore episode with you.

Why is messaging so important?

In every setting of school, amazing learning and moments are happening every day that not a lot of people know about. In the humility of our service as educators, we are often hesitant to brag about our schools. On a national scale, this has created a crisis with a political landscape that now assumes many schools are failing. Many school leaders have decided to take back the narrative.

When you are talking about policies and resources that schools need to matter, then your messaging matters on how elected officials and the general public perceive whether schools are worth supporting.

Instead of telling educators to “stay out of the newspaper,” we should do the opposite. How do we increase our messaging with students, teachers, and our communities? We must adopt new habits of looking for moments of celebration and then embedding practices to consistently share that out.

School leaders must be first in making a commitment to celebrating the positives so often that those moment drown out the negative ones:

You are the astronaut!

Messaging first begins with mindset. Just like you can only see one side of the moon from the surface of the earth, others can only see a limited perspective of your school. As a school leader, you often have a wider perspective of what’s happening in school because you have access to so many locations, classrooms, and conversations within the school. Since you can “see more of the moon,” you have a responsibility and a privilege of sharing out that perspective with the rest of the world.

7 Ways to Maximize Messaging

1. Commit to a daily and weekly broadcast of amazing moments. As you walk through your school, look for moments to celebrate. Capture these moments on your phone and then share them out. It’s that easy. But it begins with a mindset of looking for the positives that are outshining the negatives. Encourage teachers and students to adopt that mindset as well.
2. Practice and schedule messaging so that you build momentum around those messages. Your students can take positive messaging further than anyone else. One year some of my students decided to begin a movement of kindness at our school. Their decision to share positive notes on a girls’ bathroom mirror, for instance, became a story our school shared on Facebook and was shared on TV news. Positivity is contagious when you encourage it.
3. Be present and mindful when you a