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Back to Podcast EpisodesRay Kroc, McDonald’s Mastermind (Part One)
In July of 1954, an obscure milk shake mixer salesman walked into a fast food restaurant in San Bernardino, CA. The restaurant was operated by two brothers named McDonald, the result of this interaction profoundly changed American culture, business and nutrition forever.
Ray Kroc first interacted with Prince Castle as the Chicago based account manager for Lily-Tulip and sensing the enormous potential of the Multimixer device, he secured the national distribution rights for the machine in 1939. For two years he rapidly increased sales, his customers mostly the corner drug stores and soda fountains that were a mainstay of urban America.
Just as Kroc began to build national momentum for his sales distribution company, America entered World War II, a development that cut off two staples necessary for his continued growth. Civilian access to copper, a critical element of his Multimixer motors was halted, any supplies of this metal earmarked for military consumption. Sugar was also heavily rationed so that products like ice cream were virtually unavailable during wartime. Rather than shutting down, Kroc improvised, determined to tough it out until the end of the war. He found two additive products, consisting of mostly corn syrup and a chemical stabilizer that when mixed with chilled milk resulted in something that mimicked ice cream.
The McDonalds were not even the
Published on 2 years, 6 months ago