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2.116 Why Storytelling Is the Secret to a More Engaged Workforce– With Povel Torudd
Description
In this episode, Karen Kirton is joined by Povel Torudd one of the most powerful (and underused) tools in internal communications: storytelling.
Povel is the Managing Director of Berkeley Communications and Lead Storyteller for APAC, and we unpack how stories can be used not just in branding and marketing, but to create a thriving, emotionally connected workplace culture.
In this conversation, we cover:
- Why storytelling is just as important for internal comms as it is for PR
- How narrative techniques help teams remember and retell company messages
- The science behind why stories are more engaging than data alone
- What a true “storytelling culture” looks like in a business
- Common mistakes leaders make when using storytelling for staff engagement
- Best practices for embedding storytelling at all levels of your organisation
- How storytelling strengthens employer branding and ESG initiatives
Whether you’re leading a team, running a business, or shaping culture—this episode will give you practical inspiration to bring more humanity and connection into the way your business communicates.
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Visit https://www.amplifyhr.com.au/ for more insights and resources.
Connect with Povel: https://www.linkedin.com/in/poveltorudd/
Find Berkeley Communications at berkeleypr.com
Download our free guide, “Getting Stuff Done Through Your People,” giving you the tools to build a culture where people take ownership, goals get achieved, and results follow.
https://www.amplifyhr.com.au/downloadable/getting-stuff-done-through-your-people/