Episode Details

Consumer enthusiasm for online shopping in China has been evident during this year's "618" shopping carnival, an extended sales event that wrapped up on Wednesday, which experts said has played a pivotal role in unleashing domestic demand potential, promoting the recovery of consumption and shoring up the economy.

本年度618年中大促活动于周三结束，中国消费者在此期间的线上购物热情有目共睹。专家表示，该活动对释放内需潜力、促进消费复苏和支撑经济起到关键作用。

Emphasizing that consumption has become a major driving force for China's economic growth, they said major e-commerce platforms have taken a more pragmatic approach and simplified promotions this year, with a key focus on stepping up support for merchants and offering more cost-effective products for consumers.

专家强调，消费已成为中国经济增长的主要驱动力，并指出今年各大电商平台采取更务实的态度，简化促销活动，重点加大商家扶持力度，同时为消费者提供更具性价比的产品。

They said home appliances and smart electronic gadgets have gained in popularity among Chinese shoppers amid the country's drive to boost consumption, which includes the expansion of the consumer goods trade-in program.

专家表示，在包括扩大消费品以旧换新范围在内的促进消费举措的推动下，中国家电和智能电子产品销量增长。

Data from e-commerce giant JD, which initiated the midyear promotional campaign, showed that sales of smartphones priced between 4,000 yuan ($556.7) and 6,000 yuan rose 50 percent year-on-year during the promotional gala, which kicked off at 8 pm on May 31, while the turnover of artificial intelligence-powered laptops surged 151 percent from a year earlier.

据618年中大促活动发起方电商巨头京东的数据显示，在5月31日晚8点开启的促销活动期间，售价4000元至6000元（约556.7美元）的智能手机销售额同比增长50%，而AI笔记本电脑的销售额较去年同期激增151%。

China's Generation Z shoppers — those born between the mid-1990s and early 2010s — have shown robust purchasing power for personalized and trendy commodities, with electronic gadgets, mobile phones, home appliances, apparel, and beauty and skincare products being the most popular items among young consumers, JD said.

京东表示，Z世代（1995年至2010年出生）消费者对个性化潮流商品展现出强劲购买力，电子产品、手机、家电、服装及美妆护肤产品最受年轻消费者欢迎。此外，越来越多的海外消费者参与618促销活动。京东跨境电子商务业务部门京东全球售的订单量同比飙升236%。

Moreover, an increasing number of overseas consumers participated in the "618" promotional gala. Orders from JD Glob