Episode Details

Be honest, when you think "CMO," do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite?

In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie McAdams (Basis Technologies) and Julia Goebel (Komodo Health) on how the CMOs role has grown into a key driver of org-wide alignment. It's part diplomat, part coach, translating strategy across departments and turning zigzags at the top into coordinated momentum.

In this episode:

• Katie shares how early signals from marketing and sales can shape product strategy before it hits the roadmap

• Julia explains why cohesive brand messaging only happens when product, marketing, and sales move as one

• Narine explores how marketing becomes the connective tissue that keeps cross-functional teams in sync

Plus:

• Why fragile alignment breaks when you skip the relationship-building