Episode Details

People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actually works based on real data (and a little experimentation of his own).

Best Moments:

(01:10) A massive LinkedIn study finds posts with links actually get more engagement

(02:45) Why the myth about LinkedIn penalizing outbound links never made much sense

(04:05) Resending emails to non-openers can boost total clicks by 15%

(05:35) The key to resends: switch up your subject line and send at a different time

(06:26) Repeating content on social isn’t lazy—it’s necessary, and nobody notices

(07:15) How Jay’s team recycles high-performing posts every six months

(08:15) The Dallas Cowboys cheerleaders’ wild pay jump and what reality stars really earn

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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