Episode Details

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world’s top business podcasts—plus, why she’s obsessed with Instagram and why email is still the ultimate secret weapon. If you’ve ever wondered, “Could I actually do this?” Teresa’s story and advice will give you a reality check in the best possible way.

Follow Teresa on Instagram @teresa_heathwareing, listen to her “Your Dream Business” podcast on Apple Podcasts, and find resources on teresaheathwareing.com.

Best Moments:

(01:28) The “early midlife crisis” that kickstarted Teresa’s business journey

(03:16) Losing her job and hustling to survive with no savings and a young daughter

(06:00) Creating her first course—then being too terrified to sell it for a year

(08:45) The cold truth about launching with no audience

(10:45) Why building an email list matters more than anything else

(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests

(17:30) The real math on launches: why you need more people than you think

(19:24) Where to follow Teresa and why Instagram is her favorite

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206