Episode Details

What are the best social media tactics for young agents (or any agents) looking to break into luxury real estate? 

For that, we need to turn to one of the best examples working today. 

At just 26, Selene Hanna has carved out a thriving business in the high-end Newport Beach market. She’s not just a sharp agent—she’s a licensed mortgage pro with a deep grasp of finance and a gift for content creation that’s turning heads across the industry.

In this episode of the Tom Ferry Podcast Experience, Tom, Courtney, Founder of La Fossé Media and Selene dive into Selene's journey, the most effective Instagram tactics for young agents, and what it really takes to stand out in today’s competitive luxury market.

No matter how old you are or how long you’ve been in the business, this is not an episode to miss. Watch or listen now!

P.S. Looking for more of the best plays that agents are running today? The Success Summit happens August 26-28 in Dallas, TX. These are real estate’s three biggest days for agents at any level. You’ll get dozens of the best social media tactics for young agents, systems that 10X your productivity, and so much more. Get your ticket at TomFerry.com/Summit 

In this episode, they discuss…

0:00 – About Selene 

3:30 – Understanding the finances 

6:10 – Instagram for business 

9:00 – The ultimate hook

11:55 – Hiring a videographer 

15:00 – Getting Insta inspiration 

17:30 – Breaking into luxury real estate

22:18 – Incredibly effective social videos 

26:00 – Plan for getting started 

31:00 – Selene’s next moves