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#83 Emory and Jeremy | Building Hyperlyte, Finding The Kid, & Running Every Step Of The Bear 100 Together
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“Setbacks aren’t stop signs — they’re signposts to something greater.”
Emory Atterberry and Jeremy Bohnett, founders of Hyperlyte Liquid Performance, join the MidPacker Pod to share their inspiring journey — from grassroots ultra runners to fueling revolutionaries in the endurance community.
Athlete Journey & Achievements
Emory’s transformation from college football player turned recreational runner to pursuing ultra-distance challenges
Jeremy’s comeback story: healing from injury, thru‑hiking the AT, and entering ultra‑endurance with renewed purpose.
Launched Hyperlyte to solve a problem they had with there own need for a sports nutrition product that is built around function, purpose, and vibes.
Motivational Takeaways
Community is everything: training buddies aren’t just teammates — they’re accountability partners and lifelines.
Building a brand from passion: authenticity wins hearts, especially when you live what you preach on the trails.
Relevant Links
Website: Hyperlyte Liquid Performance
THE KID documentary (full film) on YouTube
Partner Links:
A big shoutout to our sponsor, Janji! Their running apparel is designed for everyday exploration, and 2% of sales support clean water initiatives worldwide. Plus, with a five-year guarantee, you know it's gear you can trust. Check them out at janji.com,Use the code MIDPACKER for 10% off your order.