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Building a Disruptive Brand in an Established Industry with Matt Britton at Suzy
Description
Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry.
00:00 Introduction and Sponsor Message
00:34 Meet the Guest: Matt Britton
01:01 Lessons from a Serial Brand Builder
03:14 The Birth of Mr. Youth
04:52 Navigating the Digital Marketing Landscape
07:28 The Genesis of Suzy
11:07 Building a Disruptive Brand
15:03 The Role of AI in Market Research
17:02 Conclusion and Final Thoughts