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From Amateurism to Paychecks: College Athletics in Transition
Published 1 year, 1 month ago
Description
Rob DiGisi, Lecturer in the Sports Marketing Department at the Wharton School and Founder of Iron Horse Marketing, discusses the implications of the House v. NCAA settlement, including direct athlete compensation, the evolving role of NIL collectives, and the far-reaching consequences for non-revenue sports, program structures, and the traditional identity of college athletics.
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