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From Gas Stations to 3,400 Units: Alice Crowder at Krispy Krunchy Chicken
Published 10 months, 3 weeks ago
Description
Alice Crowder, CMO of Krispy Krunchy Chicken, joins Zack Oates to break down how the brand grew to nearly 3,400 locations without traditional franchising. From gas stations to guest experience strategy, Alice shares how high-quality food, grassroots marketing, and authentic partnerships drive brand love and repeat visits.
Zack and Alice discuss:
- Why quality, value, and craveability win in any location
- How to grow using micro-influencers instead of ad budgets
- The power of authentic pride among convenience store operators
- Why guest experience starts with product and belief—not policy
- How to create emotional loyalty in unexpected settings
Thanks, Alice!
Links:
https://www.linkedin.com/in/alicecrowder/
https://www.linkedin.com/company/krispy-krunchy-foods/
https://www.instagram.com/krispykrunchychicken/
https://www.krispykrunchy.com/