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What Makes a Podcast CTA Convert (and Why Most Don’t)

Episode 347 Published 11 months ago
Description

You KNOW you should give a call to action (CTA) in every podcast episode. But every time you sit down to record, your brain short-circuits. Should you tell them to follow the show? Join your list? Download this? Book a call? Support your sponsor? Say too much and you sound desperate. Say too little and you miss your chance to increase podcast listener conversions.

If you’ve ever been unsure of what to offer, how to offer it, or afraid of pushing people away when you do, this episode has the fix. Hit play and dive in.

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1:02 – The Science Behind Why CTAs Feel Awkward

8:52 – What a Strong CTA Actually Sounds Like

14:15 – Why You Don’t Need a New Freebie for Every Episode

16:02 – The 2 CTA Entry Points I Recommend (and Use Often)

22:06 – How to Handle CTAs When You Have a Sponsor

24:08 – What to Do Next If You Want Your CTAs to Start Driving Real Results

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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