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Goal Setting & Growth: A Pragmatic Approach with Dennis Larsson
Description
Rexhen Doda interviews Dennis Larsson, founder of MOSO International, an executive coach and leadership trainer. Dennis shares his pivot from 23 years at IKEA to coaching, driven by a desire to move beyond "having all the answers." He specializes in executive and leadership coaching, emphasizing communication. Clients are primarily found through organizational partnerships and his LinkedIn engagement. His goals include a comprehensive leadership program and a 2025 book on goal setting. Dennis highlights credentialing (ICF, assessments) as vital for business growth and stresses the hard-learned lesson of niching down early. He uses the Moso bamboo analogy to illustrate the importance of perseverance and deep "rooting" for sustainable growth, balancing client delivery with smart admin to prevent burnout. His advice: be super specific in your niche and coach for long-term "career" transformation, not just "jobs."
Find Dennis Larsson:
- LinkedIn: https://www.linkedin.com/in/dennislarsson69/
- Website: https://moso.se/
You can also watch this podcast on YouTube at:
https://www.youtube.com/@thesuccessleavesclues
If you are a coach looking to grow your business, you can find out more about Purple Circle at http://joinpurplecircle.com