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Dev Pragad Expands Newsweek’s Market Value with Acquisition of Healthcare Adtech Firm Adprime
This story was originally published on HackerNoon at: https://hackernoon.com/dev-pragad-expands-newsweeks-market-value-with-acquisition-of-healthcare-adtech-firm-adprime.
Newsweek acquires Adprime to expand in healthcare adtech, boosting its value and strategy under Dev Pragad’s digital-first leadership.
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Under CEO Dev Pragad, Newsweek acquired healthcare adtech firm Adprime, gaining DSP tech, data, and a private exchange. The deal boosts Newsweek’s market value, enhances its healthcare ecosystem, and reflects its financial strength. This move aligns with Pragad’s strategy to build a digital, vertically integrated media powerhouse.
Published on 2 weeks, 4 days ago