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True Partnership & Big Vision: A Chat with Ali Dee & Nicole James of Western Life & Style
Episode 77
What happens when you pair a visionary with a finisher, and give them a platform to celebrate the real women shaping western life and style?
This week Thea sits down with Ali Dee and Nicole James, the co-founders of Western Life & Style, for a conversation rooted in real-life entrepreneurship, deep collaboration, and the kind of bold vision that grows when women stop waiting for permission.
From warehouse pop-ups to showroom floors, from a simple Instagram page to a platform that now honors Western women across the country, Ali and Nicole share the behind-the-scenes of how Western Life & Style came to life, and how the 30 Over 30 Awards became a movement of recognition, reunion, and representation.
Inside this episode:
- How their dynamic as visionary and executor has fueled years of successful partnership.
- Why the Western Life & Style 30 Over 30 Awards were created and what makes them different from typical honors.
- The unexpected emotional impact of giving Western women their moment in the spotlight.
- How they build momentum without overthinking or getting stuck in fear.
- The real power of honoring women who are often behind the scenes, doing the unseen work.
Maybe you’ve hit pause on your vision. Maybe you’ve started and stopped more times than you’d like to admit. Or maybe, like so many of us, you’re in that frustrating middle space between the idea and the arrival. Wherever you are, this episode will meet you right where you’re at with permission, encouragement, and a nudge to be just delulu enough to keep going.
Mentioned in this episode:
- Western Life & Style on Instagram
- Ali Dee Brand, Rodeo Ranch, and Ali.Dee.CEO
- Zona Girl Nava – Nicole’s digital marketing agency.
- 30 Over 30 Honoree List
Let’s Keep the Conversation Going
We want to hear the behind-the-scenes version of what you’re building, what’s messy, what’s meaningful. Screenshot this episode, tag @cowgirlsovercoffee and share what vision you’re chasing!
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Published on 3 months, 1 week ago