Episode Details

Tim Ferris, #1 New York times bestselling author has written a new book - Tools of Titans.

In it, he shares the tactics, routines, and habits of billionaires, icons, and world-class performers.

You could read this great book which is well over 700 pages long or you may instead enjoy my chat today with Mark Creedon who will share the top seven lessons he got from this book in this month's Build a Business, Not a Job podcast.

The lessons we had a chat about will be relevant for everybody and particularly if you want to succeed in life whether it's in your career, investment, your profession, or in business.

7 Takeaways from Tools of Titans

Rather than reading the whopping 707 pages of Tim Ferriss's Tools of Titans, I to ask Mark Creedon, founder of Business Accelerator Mastermind and business coach to some of Australia's top business people and entrepreneurs to unpack a number of the lessons for us.

Lesson number 1: You are the average of the five people you most associate with

You should never underestimate the detrimental effects that your pessimistic or unambitious friends have on you.

If someone isn't making you stronger, they're probably making you weaker. Ferris says that "giving your time and energy to negative people is masochistic".

In a nutshell, and I'm sure you've heard it before, you are the average of the five people you most associate with.

Lesson number 2: Don't wait until you're ready

It's worth remembering that often, reasons come first, and answers come second as Carl Brian often says.

Waiting until everything is perfect before making a big change is just a self-protection mechanism.

The stars will never align, and all the traffic lights will never be green at the same time so sometimes you just have to make the hard decision to bring about change in your business, to employ that next level to help you scale out; to put systems and structures in place so that you can spend less time in your business and more time in your life.

Lesson number 3: Be the best at one thing

Focusing on one thing at a time and being great at it is the fastest way to scale your business.

Focus on perfecting one thing at a time in your business and don't get distracted by implementing new features or new products all the time.

Narrowing your focus will help you broaden the lens and see even more opportunities for success.

Lesson number 4: Being in your own business doesn't have to be an all-or-nothing wager.

The idea of testing a business idea for a period of time and building both confidence and cash flow makes a lot of sense.

It's worth remembering that being successful at business and entrepreneurship is 90% psychological.

If you can get the headspace right and you've got an idea that has "legs" then you're well on your way to success.

Lesson number 5: Getting preferential treatment can come from being more assertive.

You don't have to be aggressive or the biggest dog in the yard, but you do need to be clear on what you want to achieve, standing your ground on the journey to get it, and being assertive where it counts.

I suggest the best way to achieve that is to work out what is negotiable and what is nonnegotiable. In your journey to business or professional practice success, there are some things worth fighting for because they are simply not negotiable and that's when you must be your most assertive.

Lesson number 6: Fear is a good thing.

Tim makes a great observation when he says, "what we fear doing most is usually what we most need to do."

Fear is what keeps you focused and motivated.

The reality is that your fears often provide you advance notice of exactly what you need to be doing more of.

Lesson number 7: Success is way more possible than you think

Everybody has wild dreams. The problem