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S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment
Season 18
Episode 19
Published 10 months, 3 weeks ago
Description
In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option.
Join Ed as he evaluates market potential, models probability-weighted profitability, and compares investment strategies across competing drug candidates.
Key Takeaways:
- How to structure a market entry case in pharma and healthcare
- Techniques for modeling net present value and weighted success rates
- How to weigh timing, patent risk, and alternative product pathways
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