Episode Details

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

How do you turn a $99 course, launched before it was even fully built, into a 7-figure coaching business? Today's guest did just that. And he's here to share why scrappier beats slick every time. If you've ever second-guessed launching messy, this episode will feel like validation. Brent Weaver is on the show talking about his start with UGURUS, the valuable learning that can come from starting before everything's in place, and why what came after selling his business wasn't exactly what he had expected.

Today we kick off a two-parter with Brent Weaver, the founder of UGURUS, who went from building websites in high school to launching one of the most successful coaching programs for digital agency owners. If you've ever second-guessed your "build it as you go" approach — or wondered whether selling $99 courses online could ever turn into something real—this episode will feel like a shot of validation.

In this episode, we'll discuss:

• Launching and selling without a net.

• The real reason Brent Weaver sold UGURUS.

• The unexpected, gut-punch part of selling.

Apple | Spotify | iHeart Radio

Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships.

In 2012, Brent's agency was building on a tool called Business Catalyst, which led to a side project called BC Gurus, a blog for Business Catalyst users that eventually turned into a full-fledged business. That little blog became a membership site where his team posted business content on how to grow a Business Catalyst agency and, after selling his agency, was the seed for what eventually became UGURUS, a platform offering training and coaching to help agency owners close more deals and scale their businesses.

Just as they were preparing to move forward with the site without the Business Catalyst element, as this tool had been discontinued, Brent found the name UGURUS had just gone up for auction. It all seemed serendipitous as they easily won this auction and the new stage of the business began.

Throughout their journey, Brent and his team learned something that every agency owner needs to hear: you don't need everything figured out before you start. And in fact, if you try to, you'll likely never launch at all.

The early success of their $200 self-paced course helped them build an audience. But it wasn't until they started offering deeper, high-ticket coaching that things clicked into place. Selling a few $2,0