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Episode 95: How to Build a Donor Avatar in 10 Minutes with AI
Description
Imagine every donor email, thank-you note, and campaign page feeling like it was written just for one person. More clicks, more replies, and more donations happen when you truly understand who you’re talking to.
In this episode of The Million Dollar Nonprofit, Tom Kelly shows you a simple ChatGPT prompt to build your perfect donor avatar in under 10 minutes. You’ll learn why vague messaging fails and how clear donor personas help you write focused, personal appeals that really connect.
See a real example of a donor avatar and discover how to use AI to write from your donor’s perspective. Plus, learn how creating multiple donor personas improves your segmentation and boosts fundraising results.
With actionable steps and practical prompts, this episode will help you stop guessing and start speaking directly to your donors—making fundraising easier and more effective.
Don’t forget to grab Tom’s free AI Growth Playbook and tune in tomorrow for smart segmentation tips that automate your outreach.