Episode Details

E708: LLMs.txt files are going viral in the SEO world.

This is a new file type aimed at helping AI tools understand your site better.

But is it worth adding?

I explain exactly what LLMs.txt is, how it works, and how it fits into the evolving SEO + AI landscape.

I also checked some of the biggest SEO and tech sites to see how they're approaching it - and the results will surprise you.

Topics covered:
- What LLMs.txt actually does
- How AI tools (like ChatGPT, Gemini, Claude, and Perplexity) use it
- How LLMs.txt differs from robots.txt
- How to think about adopting new SEO trends vs proven practices
- Practical recommendations for your site today

⭐️ Future proof your site for LLMs - LLMs.txt - https://yoast.com/features/llms-txt/

⭐️ LLMS.txt isn't robots.txt: It's a treasure map for AI - https://searchengineland.com/llms-txt-isnt-robots-txt-its-a-treasure-map-for-ai-456586

⭐️ How Generative Engine Optimization (GEO) Rewrites the Rules of Search - https://a16z.com/geo-over-seo/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to LLMs.txt
00:27 What Are LLMs.txt Files?
00:55 How AI Tools Use LLMs.txt
02:40 Benefits of LLMs.txt
04:05 Current Adoption of LLMs.txt
06:38 Do You Need an LLMs.txt File?
08:50 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#llmstxt #generativeengineoptimization #searchengineoptimization #digitalmarketing