Episode Details

In this special closing interview from the VusionGroup Podcast Studio at CGF 2025 in Amsterdam, Frans Muller, CEO of Ahold Delhaize, joins Omni Talk Retail (0:10). He opens with reflections on the value of the Consumer Goods Forum and his time as co-chair (1:15), before diving into Ahold’s strategy of acting small at scale by empowering local stores and embracing community-specific solutions (2:15). He discusses how loyalty data and AI are reshaping personalized experiences (4:00), and how technology makes it easier to remain locally relevant while capturing operational efficiencies (5:30). Frans shares thoughts on sustainability, collaboration across the value chain, and lessons from peers on issues like plastic waste and human rights due diligence (6:30). He wraps with reflections on leadership, vulnerability, and the importance of staying humble and curious—even as a global CEO (9:00).

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