Episode Details

Dollar General is launching new celebrity home collections including partnerships with Kathy Ireland, and other brands as part of its "Home Valley" expansion across 20,000+ stores. The strategy aims to attract higher-income shoppers seeking quality home goods at discount prices through a "treasure hunt" shopping experience.

Special thanks to the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand for sponsoring this week's podcast.

For the full epsisode, head here https://youtu.be/7Xn7tNqtskk

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