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Chinese consumers have exhibited robust purchasing power for home appliances and intelligent electronic products during this year's "618" shopping carnival, a weekslong sales event that culminates on June 18, as e-commerce platforms have ramped up efforts to offer steep discounts and shopping subsidies amid the country's pro-consumption policies, such as the consumer goods trade-in program.

中国消费者在今年为期数周、高潮在6月18日的618购物节期间，对家电和智能电子产品展现出了强劲购买力。在消费品以旧换新等国家促消费政策的背景下，电商平台加大打折力度并提供购物补贴。

Experts said the midyear promotional event is expected to play a vital role in further stimulating people's purchasing appetite, expanding domestic demand and promoting the recovery of the consumer market, given that boosting consumption is a top priority for China's economic growth this year.

专家表示，鉴于提振消费是今年中国经济增长的重点任务，618大促活动有望在进一步刺激消费需求、扩大内需、促进消费市场复苏方面发挥重要作用。

Data from e-commerce giant JD, which initiated the "618" shopping extravaganza, showed that the turnover, order volume and number of shoppers placing orders on the platform all increased more than 200 percent year-on-year in the first hour of the shopping gala, which officially started at 8 pm on Friday.

电商巨头京东是618购物节的发起者。数据显示，在5月31日晚8点618购物节开启的第一小时内，京东平台的成交额、订单量和下单用户数均实现超2倍同比提升。

More than 20,000 brands saw their sales surge more than threefold year-on-year during this hour, and the turnover in the electronics categories soared over 380 percent from a year earlier, JD said. Meanwhile, over 500 home appliance and home lifestyle brands recorded over tenfold growth in turnover compared with the previous year.

京东数据显示，在本轮促销开启一小时内，超2万个品牌成交额同比增长超3倍，电子品类成交额同比飙升超380%。与此同时，超500个家电家居品牌成交额同比增长超10倍。

The transaction volume of Apple, Xiaomi, Midea, Huawei and Haier each surpassed 100 million yuan ($13.9 million) very quickly within the first hour of the promotion, while the sales of more than 10,000 popular electronic products such as gaming laptops, high-end earphones and intelligent robots skyrocketed over tenfold year-on-year.

在促销开启一小时内，苹果、小米、美的、华为、海尔等品牌成交额迅速突破1亿元（约合1390万美元），游戏笔记本、高端耳机、智能机器人等超1万款电子爆品成交额同比增长超10倍。

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