Episode Details

It's dangling from Hermès bags in Paris. It's selling out in seconds in Tokyo. In Bangkok, it's now a cultural ambassador—officially endorsed by the Tourism Authority of Thailand. Labubu, a snaggle-toothed, wild-eyed forest creature from Chinese toy brand Pop Mart, has gone from underground oddity to global fashion icon.

在巴黎，它悬挂在爱马仕包包上；在东京，它几秒钟内就销售一空；在曼谷，它如今已成为泰国旅游局官方认可的文化大使。拉布布，这个来自中国玩具品牌泡泡玛特、牙齿参差不齐、眼神狂野的森林小动物，已从地下奇葩摇身一变，成为全球时尚偶像。

In New York, fans are camping outside Pop Mart stores like they were heading to a concert. In London, collectors are clashing over the last blind box. And in Beijing, a human-sized Labubu recently fetched $150,000 at an auction. The brand's latest feat? A collaboration with Louis Vuitton—the plush gremlin turned luxury icon.

在纽约，粉丝们在泡泡玛特门店外扎营，仿佛要去听演唱会一样。在伦敦，收藏家们正为最后一盒盲盒争相抢购。而在北京，一个真人大小的拉布布最近在拍卖会上拍出了15万美元的高价。而这一品牌的最新成就？与路易威登联名合作——这只毛绒小怪兽，摇身一变成了奢侈品界的新宠。

All this for a toy with nine fangs, upright ears, bulging eyes, and a grin that teeters between creepy and charming. Half-imp, half-elf, Labubu looks like it crawled out of a fever dream. And yet, it's everywhere.

所有这一切，都是为了一个长着九颗獠牙、直立的耳朵、凸起的眼睛、介于惊悚与可爱之间笑容的小玩偶。它像个半恶魔半精灵的存在，就像刚从狂热的梦境中爬出来一样。然而，它却无处不在。

No one knows exactly why.

没有人知道确切的原因。

Maybe it's the low-odds, high-stakes thrill of the blind box—that dopamine hit of maybe. Maybe it's the "ugly-cute" aesthetic that Gen Z has fully embraced. Or maybe, in an era of algorithms and sameness, Labubu feels like a "rebellion": a weirdo you can hold in your hand.

或许是盲盒那种低概率、高风险的刺激——那种“也许”带来的多巴胺冲击。或许是Z世代完全接受的“丑萌”审美。又或许，在这个充斥着算法和千篇一律的时代，拉布布感觉像是一种“叛逆”象征：一个可以握在手中的怪胎。

What's clear is this: Labubu isn't just a toy. It's a statement. A personality. A plush projection of a generation that craves individuality, contradiction, and something that feels imperfectly real.

可以肯定的是：拉布布不仅仅是一个玩具。它是一种宣言，一种个性，一个毛绒玩具的投射，它代表着渴望个性、矛盾和不完美真实感的一代人。

Listen Now