Podcast Episode Details

Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr.

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How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing.

I first covered this topic in Dec 2023, How Generative Search Will Impact Book Discoverability in the Next Decade. As ever, I was early, but those changes are now starting to happen. Thomas recently covered the topic on his Novel Marketing Podcast on Does ChatGPT Recommend Your Book?

This episode is supported by my patrons. Join my Community at Patreon.com/thecreativepenn 

Thomas Umstattd Jr. is the CEO of AuthorMedia.com, as well as an award-winning professional speaker, non-fiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 

Show Notes

• How authors can benefit from AI optimization
• Principles authors need to keep in mind as search is changing
• Different AI models and their capabilities
• Making your author website LLM-friendly
• How to utilize Goodreads to improve your GEO
• The future of AI agents in book buying
• Staying positive and curious in the ever-changing AI landscape

You can find Thomas at AuthorMedia.com.

Transcript of Interview with Thomas Umstattd Jr.

Joanna: Thomas Umstattd Jr. is the CEO of AuthorMedia.com, as well as an award-winning professional speaker, non-fiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. So welcome back to the show, Thomas.

Thomas: Thanks, Joanna, for having me.

Joanna: It's great to have you back. Now, for everyone listening, you were on the show a few years back. So we're going to dive straight into the topic today, which is based around a recent episode on your Novel Marketing Podcast on “AI Optimization For Authors: Does ChatGPT Recommend Your Book?”

I was like, yes, I really want to talk about this. Why did you decide to get into this topic now?

What did you see in the author community that made you want to help authors see AI differently?

Thomas: Well, what triggered this topic was actually the Published on 6 months, 2 weeks ago