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Can you trademark your AI self? Katie Price just did—and she’s not alone in reshaping fame for the digital age.

In this episode, I break down how the British reality star transformed her iconic alter ego, Jordan, into a 3D-rendered, voice-trained AI twin—complete with a licensing deal. It’s a bold move that merges nostalgia, personal branding, and cutting-edge tech.

In just six minutes, we’ll cover:

• What it means to trademark a digital twin
• How AI clones raise questions of consent, ownership, and identity
• Why “Jordan” is making a comeback—and what that says about retro culture
• The emotional and legal implications of AI-powered parasocial relationships
• Practical steps for protecting your own digital likeness

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