Podcast Episode Details
Back to Podcast Episodes
Ep 06: Sauvignon & Strategies: What's Really Moving Homes in 2025
Episode 6
Summary
On this episode of After Hours Buzz, we’re pouring a glass and getting candid with home builder marketing expert Anna Almirall.
Anna brings a refreshing take on what it really takes to stand out in today’s competitive housing market. From blending digital and traditional strategies to weaving storytelling into every community launch, she shares smart, practical insights that even the biggest builders can learn from.
In this conversation, Anna dives into:
- Why floorplans are only part of the story—and how to lead with lifestyle and emotion
- How marketers can align with sales teams without the usual chaos
- The importance of video content (and why done is better than perfect)
- The evolving role of AI and how it’s shaping buyer engagement
- How to measure real marketing impact and prep for what’s next in the industry
Grab a glass of Sauvignon Blanc and settle in. This episode is a toast to smarter strategy, clearer messaging, and building marketing foundations that actually convert. 🍷
Chapters
00:00 Introduction to Home Builder Marketing Insights
02:31 Anna's Journey in Home Builder Marketing
05:30 The Importance of a Balanced Marketing Mix
08:11 Analyzing Marketing Strategies for Home Builders
10:28 Successes and Failures in Marketing Campaigns
12:05 The Role of Video Content in Marketing
13:03 Competing with Larger Builders
14:59 The Importance of Community Storytelling
15:44 Measuring Marketing Success
18:07 The Impact of AI on Content Development
19:38 Evolution of Home Building Marketing
21:55 Challenges in the Home Building Industry
23:44 Preparing for New Developments
24:04 Understanding Consumer Demographics
25:18 Digital vs. Traditional Marketing Strategies
26:43 Coaching Junior Marketers
29:12 Trends and Innovations in Home Builder Marketing
30:48 Staying Ahead in Marketing Trends
32:36 Final Tips for Marketing Success
Links & Resources:
- Want to connect with Anna? Find her on LinkedIn: Anna Almirall
Learn more about Home Builder Marketing and how you can elevate your strategy.
- To learn more about home builder marketing services, visit our website: Chatter Buzz Home Builder Marketing
- To get in touch with our experts, book a free strategy session here: Book Meeting
Published on 3 months, 1 week ago