Episode Details

Jodi Bondi Norgaard joins us to discuss her groundbreaking journey turning a simple idea into a national conversation about gender stereotypes and inclusive product design.

If you’ve ever wondered how childhood toys shape future confidence, careers, or self-image — this episode offers deep insight. Jodi’s experience founding Go! Go! Sports Girls and writing More Than a Doll positions her as a leading voice in gender equality activism and socially responsible entrepreneurship.

For parents, educators, and founders alike, Jodi shares:

• How to combat gender stereotypes in everyday choices

• Why sports dolls for girls matter more than we realize

• How DEI initiatives must include early representation in media and products

• Real-world examples of empowering girls through play

• The challenges of disrupting an industry resistant to change

• What it takes to foster leadership in young girls from the ground up

Whether you’re searching for ways to raise confident daughters or build a mission-driven brand, this episode offers clear solutions, practical wisdom, and empowering takeaways.

📘 Buy the book: More Than a Doll - https://amzn.to/4e0h2J3
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00:00 – Welcome & Intro
01:20 – What Sparked Jodi’s Journey Into Activism
03:10 – Gender Stereotypes in Toys & Why They Matter
05:45 – The Business of Purpose-Driven Products
08:15 – Working with the White House on DEI
10:30 – Challenges in Launching a Nontraditional Doll
13:00 – Leadership Lessons From Sports
15:40 – Advice for Parents Choosing Empowering Products
18:00 – The Problem With Quotas & The Case for Equity
20:00 – One Message Jodi Wants Everyone to Hear

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