Episode Details

Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.

Best Moments:

(01:30) Why does the US president pardon a turkey—and do Brits secretly judge us for it?

(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)

(06:50) The myth about promotions tab “killing” your email performance

(08:20) How many people actually use tabs in Gmail and Apple—and why open rates don’t tell the whole story

(10:05) Should you “game the system” to escape promotions? Here’s what mailbox providers will do if you try

(13:30) Gmail’s annotations and why being in the promotions tab can actually boost your marketing

(15:10) Apple’s new tabs: why it’s a tiny slice of users and why you probably shouldn’t care (yet)

Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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