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Rethinking Retail: The Hidden Costs of Self-Checkout Technology
Published 1 year, 2 months ago
Description
Santiago Gallino, Associate Professor of Operations, Information and Decisions, and of Marketing at the Wharton School, discusses the growing presence of self-checkout in retail, its intended operational benefits, and the unintended consequences—including theft, customer friction, and strategic recalibration—that are prompting retailers to rethink their approach.
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