Episode Details

LinkedIn just handed everyone—yes, even the free users—some seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might want to try a business collab even if you’re not Britney Spears.

Best Moments:

(00:28) LinkedIn personal pages now show exactly how many followers and profile visits come from each post

(01:57) Carousel tips, cheat sheets, short videos, and selfie insights win big for new followers per thousand impressions

(03:15) Memes and links might get seen, but barely move your follower count

(04:45) Don’t sleep on your analytics—impressions still matter even if followers don’t spike

(05:15) Apple Mail’s latest update is causing headaches for just about everyone

(07:06) The new Hershey’s S’mores McFlurry sounds delicious, but you’ll probably be waiting for it

(08:41) Collabs aren’t just for celebrities—every brand (yes, even yours) can do them for bigger reach

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206