Episode Details

Another Asked & Answered segment today and our very own Liz going solo! One of the biggest balancing acts designers face is pairing creativity with structure. Your vision is what SELLS the client, but your process is what DELIVERS on that promise. Clients remember the feeling, not the portal or the lists or the emails—but having strong systems behind the scenes is what ensures a smooth, mistake-free experience. Your process and creativity don’t compete—they collaborate to create organization and provide a better client experience. We believe processes should are the invisible scaffolding, while the vision is the star of the show for clients!

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Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps est