Episode Details
Back to Episodes
S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer
Season 18
Episode 15
Published 10 months, 4 weeks ago
Description
In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability.
Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand could unlock growth.
Key Takeaways:
- How to analyze competitive positioning in a declining market
- Methods for evaluating pricing power and brand perception
- Frameworks for justifying strategic recommendations with data
Additional Resources
- Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
- Free consulting application deadlines tracker
- Download a step-by-step Case Prep Plan (free)
Free Consulting Prep Just Got a Whole Lot Better
Create a free MC account for access to step-by-step learning pathways, a brand new case prep course, and more. Download the MC app to prep anywhere.
Connect With Management Consulted
- Create a free MC account or download the MC app (Apple, Android) to start your prep today
- Schedule a free 15min consultation with the MC Team
- Watch the video version of the podcast on YouTube
- Follow us on LinkedIn, Instagram, and TikTok
- Join an upcoming live event – case interviews demos, expert panels, and more