Episode Details

Combines the SEO focus keyword and guest name with context that appeals to coaches and solopreneurs.

Find your niche and finally attract the clients you’re meant to serve with expert insight from niche strategist Todd Howard.

If you're a coach, consultant, or solopreneur struggling to stand out in a saturated market, this episode delivers exactly what you need. Todd explains why most professionals get niching down wrong—and how a truly unique coaching approach can turn confusion into clarity and position you for long-term growth. This isn't about randomly choosing a market; it's about building a business around your strengths, values, and lived experience.

In just 17 minutes, you'll learn:

• What a niche actually is—and why most people look in the wrong place

• Why coaching businesses without a clear niche waste time, money, and energy

• How positioning yourself effectively brings better clients, more clarity, and faster conversions

• Why your experience, especially if you're in your 50s or 60s, is your biggest untapped niche advantage

• Why niche marketing is the most sustainable and affordable way to grow

Todd Howard has helped dozens of professionals stop spinning their wheels and finally create a message, product, and market that align. If you’re searching for how to “find your niche,” this conversation will feel like the missing puzzle piece.

00:00 - Welcome & Todd Howard Intro

01:00 - Why most people can’t find their niche

02:30 - How niching down starts with your unique approach

04:15 - Why picking a market isn’t the same as having a niche

06:00 - Solopreneurs vs Companies: Niching vs Positioning

07:15 - 50-somethings: Why it’s your moment to niche

08:50 - Steve Jobs vs You: Do you need to invent something new?

10:30 - Why niche marketing works and saves money

12:00 - Niche clarity = stronger leadership

13:15 - Will niching change your product or just your messaging?

15:00 - Client success stories

16:30 - Final tips + where to connect with Todd Howard

To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  

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