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Podcasting for Business Growth
Description
Tomás Fonseca from Icons of Real Estate shares how podcasting can transform your property management business by creating valuable content and building strategic relationships. We explore the frameworks that have helped over 70 real estate podcasts convert conversations into business opportunities.
• Building a podcast with two avenues of growth - content creation and relationship building
• Why vision and commitment are essential for podcast success
• The optimal podcasting frequency (weekly) and episode length (20-25 minutes)
• Why Tuesday-Thursday are the best days to release podcast episodes
• How to invite potential referral partners as guests to open business opportunities
• Recording a "bank" of episodes (3 months worth) before launching for consistency
• Repurposing podcast content for social media, blogs, newsletters and more
• Technical considerations including recording platforms and social media integration
• Using a podcast as a relationship funnel that converts to referrals and sales
If you're interested in learning more about podcast frameworks for your business, visit iconsofrealestate.com/podcast-framework or email Tomas at tomas@iconsofrealestate.com.
This podcast is kindly sponsored by The Associates Co.
The Associates Co provides fully trained professionals to assist you with scaling your property management department. They are ready to hit the ground running! Once a luxury, VA's are now a staple in every business, whether you are managing 5 properties or 500+
Head over to www.theassociatesco.com
This podcast is sponsored by Property Insurance Plus.
The PIP Advantage for Landlord Insurance
Up to $70,000 contents cover included in our landlords policies
14 months cover for just 12 months premium in your first year
Further discounts when you have three or more properties insured through PIP
24/7 Australia-wide claims service
Online Real Estate Agent Portal for easy access and management