Episode Details

A fractional CMO could be the strategic powerhouse your business needs to break through growth plateaus and finally align marketing with execution.

In this episode, Sara Nay, CEO of Duct Tape Marketing, shares actionable insights for business owners and marketers looking to grow with clarity and confidence. Whether you're scaling, shifting your business model, or simply lost in the sea of digital noise, this conversation brings you practical steps and expert-level clarity.

Sara breaks down the biggest mistakes companies make when skipping strategy and chasing tactics. She explains how adopting a fractional CMO approach empowers businesses—especially those in the $3M–$40M range—to align marketing, integrate AI in marketing, and build systems that actually work.

This episode is your guide if you're searching for:

• Help navigating strategic marketing with modern tools

• How to avoid wasting money on ads without a message that sticks

• Better alignment between sales, brand, and execution

• How to grow without hiring a full-time CMO

With over a decade at Duct Tape Marketing, Sara leads both clients and consultants in applying real-world strategy through the Marketing Leadership Accelerator, designed for agencies and solopreneurs. If you're wondering whether a fractional CMO model is right for your business, you'll find the answers—and next steps—right here.

🔗 Free assets: https://dtm.world/growth
🌐 Learn more: https://ducttapemarketing.com
📱 Connect with Sara: https://linkedin.com/in/saranay

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00:00 – Intro to Sara Nay & Duct Tape Marketing

01:15 – How Sara became CEO after 14 years

03:00 – What is a fractional CMO and who needs one?

04:45 – Ideal client profiles & how Duct Tape Marketing helps

06:10 – Where companies go wrong in marketing strategy

07:35 – How to use AI in marketing the right way

09:15 – Building strategy before tech: avoid wasted spend

11:00 – Examples of using AI for content marketing with AI

12:35 – Why authentic marketing stands out more than ever

14:05 – Are radio/TV still useful? It depends on the industry

15:10 – Building the ideal customer journey

16:30 – Aligning sales & marketing using AI-generated call data

To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.

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