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SPS 122: The Bezos Letters: Writing A Great Research Based Book That Sells Well (And Selling International Rights) with Steve Anderson
Description
Hey there! Get ready for an action-packed episode because today I'm joined by Steve Anderson, the author of "The Bezos Letters" - one of my absolute favorite books from the past few years. We'll dive into the fascinating world of book writing research and also touch on some other interesting topics.
During our conversation, we cover a lot of ground, including:
- Drawing lessons from Jeff Bezos on selling books and growing a company
- Deciding between self-help and biography structures for your book
- How I managed to break free from my type 5 Enneagram tendencies (the researcher) to write a great book without spending 5 years on research
- Navigating what you can and can't say when writing about others and big companies
- The powerful impact of podcasts in book sales
- The value of hiring a publicist and whether it's worth the investment
- Lessons learned from hiring a media coach and how to effectively pitch the media
- Exploring the world of selling foreign rights for your book
Trust me, this interview is action-packed and filled with valuable insights. Don't miss it! Tune in and let me know your thoughts.
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