Episode Details

In this special edition, we explore how FMCG suppliers can navigate one of the industry’s toughest challenges: getting retailers to accept price increases. With input costs soaring and retailers pushing back, fewer than one in four suppliers recover their full requested increase. We present advanced, data-driven strategies—such as shopper segmentation, category value framing, and switching models—alongside five bold, experimental tactics including inflation-linked promo guarantees and failure rebates. The goal: shift the conversation from confrontation to collaboration. Whether you are renegotiating prices or defending margins, these approaches help reframe pricing as a strategic growth lever, not just a cost recovery exercise. 

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