Episode Details

In this illuminating episode of Our Hen House, listeners dive into the vibrant ecosystem of grassroots animal advocacy with three powerhouse changemakers who are transforming the movement from the ground up. James Hattersley (We The Free), Carrie LeBlanc (Compassion Works International), and Steven Rouk (Connect For Animals) share their innovative approaches to building sustainable activism networks that create real-world impact. With refreshing honesty and practical wisdom, this conversation unpacks what truly works in mobilizing communities for animals—no corporate polish, just authentic voices with proven strategies and measurable results.

• Explore We The Free’s groundbreaking “Three Minute Movie Challenge” that’s inspiring millions to consider veganism through strategic online-to-offline conversion
• Discover how Compassion Works International has successfully shut down circuses and exotic animal performances through strategic grassroots campaigns
• Learn how Connect For Animals is solving the movement’s fragmentation by creating a centralized platform for activists to find their perfect advocacy fit
• Unpack the evolving role of AI in animal advocacy and how it’s revolutionizing outreach effectiveness
• Hear candid insights about avoiding movement infighting while maintaining passion and effectiveness
• Understand why data-driven activism is creating unprecedented wins for animals worldwide

This panel discussion offers both newcomers and seasoned activists practical takeaways for finding their unique place in the movement, proving that grassroots advocacy remains the beating heart of animal protection efforts worldwide.

ABOUT OUR GUESTS

As the Founder and Executive Director of CompassionWorks International (CWI), Carrie LeBlanc leads groundbreaking animal advocacy campaigns that have successfully shut down multiple circus operations and exotic animal performances nationwide. Her strategic activism approach has transformed public opinion on animal exploitation issues including trophy hunting, rodeos, and both exotic and domestic animal abuse. Before establishing CWI, Carrie developed her animal rights expertise with leading organizations including Mercy For Animals, Compassion Over Killing, and FARM. With academic credentials including a bachelor’s degree in cultural anthropology and a master’s degree in art history from the University of Massachusetts, Amherst, Carrie brings a unique perspective to animal advocacy as a published art historian. She currently resides in Henderson, Nevada with her husband, rescue dog Bambi, and five rescued guinea pigs.

Steven Rouk is the founder of Connect For Animals, an innovative platform bridging the gap between passionate individuals and effective animal advocacy opportunities. With over a decade of experience in the farmed animal protection movement, Steven specializes in data-driven activism strategies, community building initiativ