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NYU IHIF: Zack Gharib on Culture, Capital & Creating the Future of Red Roof

Season 9 Published 1 year, 1 month ago
Description

Recorded live at the NYU IHIF, hashtagNoVacancyNews catches up with Zack Gharib, President of Red Roof, exactly one year after their first interview—this time with plenty to celebrate and unpack.

🔑 What You'll Learn:


How Zack's first year at the helm shaped a renewed culture and a long-term growth strategy at Red Roof.


The impact of new partnerships, including:


Sojern: boosting guest experience and connectivity.


HotelIQ by Intelligent Hospitality: transforming revenue management with smarter pricing and analytics.


Bridge: enhancing access to capital for franchisees.

Real talk on industry-wide pressures—labor, costs, litigation, insurance, and interest rates—and why collaboration across brands and associations is critical right now.

A major win for diversity: Red Roof welcomed 30 new women owners in the past year through its She Inspires initiative.

Why sales & marketing are now front and center after a tech-focused year—and how this dual approach is designed to drive profitability.

📺 Don't miss this one—you'll walk away smarter about the state of the industry and where it's going next.

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