Episode Details
Back to Episodes
BAM Raised 400K to Be Your Omnichannel Content Marketing and Strategy Machine
Description
Welcome to The SaaS CFO Podcast! In today’s episode, I’m excited to sit down with Adam Chrigström, founder and CEO of Big Audience Machine (BAM). Adam’s journey has taken him from studying economics to a successful run in brand marketing and research, leading to the launch and acquisition of Play Pilot—a streaming guide that reached over six million monthly users.
After serving as Head of AI at the acquiring fund, Adam launched Big Audience Machine, a cutting-edge content marketing platform designed to help companies turn strategy and deep brand understanding into effective, multi-channel content. Adam shares what inspired him to build BAM, lessons he’s learned from pivoting in the creative and SaaS industries, and practical advice for founders navigating early-stage growth, team building, and fundraising in today’s AI-driven market.
We’ll talk about how BAM is helping both agencies and in-house teams, what they’ve learned from working closely with pilot customers, and what’s coming next as they prepare for an exciting public launch. Whether you’re a founder, marketer, or just looking to glimpse the future of content and branding, tune in for Adam Chrigström’s story and insights!
Show Notes:
00:00 Pivot from Pre-Production Platform
05:46 "BAM: Streamlined Content Marketing Platform"
07:35 Effective AI-Driven Content Strategy
11:10 AI's Limitations in Brand Intuition
14:57 "Early-Stage Branding Strategy Development"
20:40 Early-Stage Product and Customer Engagement
21:54 "Data Challenges and Future Plans"
Links:
SaaS Fundraising Stories: https://www.thesaasnews.com/news/big-audience-machine-raises-350k-in-funding
Adam Chrigström’s LinkedIn: https://www.linkedin.com/in/adam-chrigstr%C3%B6m/
Big Audience Machine’s LinkedIn: https://www.linkedin.com/company/big-audience-machine/
Big Audience Machine’s Website: https://www.bigaudiencemachine.com/
To learn more about Ben check out the links below:
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray