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Episode 85: Got Cold Donors? Here’s How to Bring Them Back.
Episode 85
Published 10 months, 2 weeks ago
Description
Not everyone who’s gone silent is gone for good. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a 3-email re-engagement campaign designed to wake up cold donors—without begging, guilt-tripping, or sounding robotic.
You’ll learn:
- How to write warm, human emails with ChatGPT
- The 3-part sequence: Reconnect, Remind, Reinvite
- How to automate the entire campaign in under an hour
- Real-world results (spoiler: one donor gave $1,000 out of nowhere)
If you’ve got lapsed donors or email subscribers who’ve gone quiet, this episode gives you the exact prompts, tools, and templates to re-engage them today.
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